Webmasters pine for more search engine traffic.
Some pay big dollars for SEO magic.
Hoping their keywords will get a huge rise.
Fearing they won't get that Google rank prize.
Scanning their toolbars for signs of improvement.
Moaning and fretting at backwardly movement.
Shouting that they deserve more of the pie.
Asking if they should more text link ads buy.
Some may try witchcraft or voodoo or praying.
Others freak out and their bills they stop paying.
Optimists simply assume there's a glitch.
Others their SEO experts just ditch.
When those engines,
Act with vengeance,
When your hit rate's bad,
Remember that page ranking ebbs and it flows,
And then you won't feel so mad.
Wishing that Yahoo and DMoz would list them.
Wond'ring what causes those sites to resist them.
Viewing directory listings each day.
"I'll never get there," they moan with dismay.
Updating pages in quest of a breakthrough.
Hoping new phrases will bring them more clicks through.
Checking competitors' links and their stats.
Wond'ring if they should employ a black hat.
Relevant content, reciprocal linking.
Publishing articles. Now that's good thinking.
Linkage in edu and government sites.
Vowing to soon their competitors smite.
When those engines,
Act with vengeance,
When your hit rate's bad,
Remember that page ranking ebbs and it flows,
And then you won't feel so mad.
